So I had to build it!'Īnd the best thing about it? The website has no hidden, elitist agenda by only pairing you with expensive designer brands there's a make-up shade available at every price, from high street to high-end, as well as allowing the same technology to match your concealer shade.
'I thought: wouldn’t it be great if there was a site that would tell you all the shades that were similar to what you were already using? There wasn’t one. It really is that simple.įans dub £5.58 concealer the 'best out there' It uses information entered by customers on which foundations and shades they normally wear and cross-references it with an algorithm to then provide you with similar shade options for every other brand out there. What is foundation colour-matching website Findation?į is a global comparison database that compiles thousands of shades from hundreds of foundations created by all the major beauty companies.
#Bareminerals color match skin
Several retailers like Mac, Bare Minerals and Boots No7 already started offering this service during lockdown, with the Bare Minerals website stating that a member of their make-up team would be 'available via phone or video call' to provide a 'personalised one-to-one experience with product recommendations based on skin type and tone,' to help customers copy the in-store experience from the safety of their own home.Ī great service to offer and one which will have undoubtedly been hugely popular since launching in April, but for those of us who prefer self-service checkouts to face-to-face, or simply want a quick and easy way to find the right foundation shade online without having to chat to anyone, one website has provided a brilliant solution. But as lockdown measures have started to ease, and we actually have to see other people face-to-face, many have found themselves in dire need of a new foundation, and the desire for virtual consultations has risen.
One of the only good things about lockdown was the fact that not leaving the house for several months meant we could really strip back our skincare regimes and focus on getting it looking its best.